| PERSONAL DETAILS |
GENERAL INFORMATION |
| Name |
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Intended Domain |
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| Company Name |
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Describe your company in one short paragraph. |
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| Daytime Telephone |
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Describe the concept, product or service this site is intended to provide or promote. |
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| Mobile Telephone |
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Who are the primary contacts from your organization and who has final approval on the project? Please list names, titles, email addresses, and phone numbers. |
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| Email Address |
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What is your intended launch date for the new site? Has this date been chosen for a specific reason (i.e., PR launch, tradeshow, annual report)? |
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| Current URL |
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CURRENT WEBSITE |
| Address1 |
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Do you feel your current site promotes a favourable user experience? Why or why not? |
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| Address2 |
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What specific areas of your current site do you feel are successful? Why are they successful? |
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| Suburb |
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What shortcomings exist with the current site, and what three things would you change on the site today if you could? |
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| State |
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Have you conducted usability tests or gathered user feedback for your current site? Please include any reports or findings. |
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| Country |
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How important is it to maintain your current look and feel, logo, and branding? |
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| GOALS AND OBJECTIVES |
AUDIENCE / DESIRED ACTION |
| What are your main reasons for commissioning a new site (new business model, outdated site, expanded services, different audience)? |
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Describe the primary and secondary users coming to your site. Be as detailed as possible. (E.g. age, profession, how long they spend online, their favourite sites) |
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| What are your primary online business objectives for the website? What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and fewer customer service calls.) |
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What is the primary “action” each user should take when coming to your site (Search for information, become a member, make contact)? |
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| How will you measure the success of your new site (20% increase in sales, 15% reduction in customer service calls, 70% of surveyed users express satisfaction)? |
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What are the key reasons why each user type will use your services (cost, value, quality of information, ease of use)? |
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| PERCEPTION |
How many people (as far as you can tell) do you expect to access your site on a daily, weekly, or monthly basis? |
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| Use a few adjectives to describe how the user should perceive the new site. (Examples include prestigious, friendly, corporate, trustworthy, fun, forward thinking, innovative, and cutting edge.) |
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LOGO |
| Using adjectives and short phrases, describe the site’s desired look and feel. (“Easy to look at, edgy, classic, up-to-date, crisp, colourful, modern, traditional, understated,” etc.) |
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What specifically do you want to communicate with your logo? What kind of emotional response should the customer feel? |
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| How is your company currently perceived offline? Do you want to carry the same kind of message through your website? |
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Attach logos you like and explain what it is about them you like. |
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| How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? |
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What colours and imagery convey the personality and tone of your company and services? |
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| Please list your competitors URLs. What do you like and dislike about your competitors website? What do you feel works well and what works badly? |
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What should the logo tagline convey? |
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List the URLs of any sites you find compelling. What specifically do you like about these sites? |
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SEARCH ENGINE OPTIMISATION |
| CONTENT |
What are the main services provided in your business? |
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Have you planned your site’s structure/content? If so please provide details. If not, are you seeking our help in this area? |
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What are the main brands of products sold in your business? |
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| Will this site use existing content? If so, what is the source, who is responsible for approval, and has the content been audited? If not, will you be creating content in-house or using an outside provider? |
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If a local service, what suburbs do you provide a service in? |
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| Approximately how many pages/sections will your site have? |
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If a national service, which cities do you provide a service in? |
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Describe visual elements or content that should be utilized from your current marketing materials (logo, colour scheme, navigation, naming conventions, and so on). |
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If an international service, which countries provide you with the best return? |
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| Who is responsible for maintaining the site and updating content? Provide names, background and technical ability. |
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List 10 key words (singular) that describe your business best. (list one per line) |
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| Additional Comments |
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List 20 key phrases (short sentence) that describe your business best. (list one per line) |
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List 3 of your competitions websites. |
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Which product or service is your best seller? |
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Which product or service is your most profitable? |
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